This book explores signage as a point where graphic design and architecture come together. The author begins by describing the basic rules of signage design – signs must be visible but not distracting, informative but not unwieldy, concise but not confusing. Colour, typography, pictograms and icons are all elements that can be varied and exploited to encapsulate as much information as possible and fit the requirements of the brief:  the signage for a hospital, an airport and a conference centre may have little in common, and solutions must always be tailored to fit the location. This book explores signage as a point where graphic design and architecture come together. The author begins by describing the basic rules of signage design – signs must be visible but not distracting, informative but not unwieldy, concise but not confusing. The book also showcases great examples of signage design worldwide, ranging from museums and schools to transport systems, with an emphasis on the most original approaches. This book explores signage as a point where graphic design and architecture come together. The author begins by describing the basic rules of signage design – signs must be visible but not distracting, informative but not unwieldy, concise but not confusing. This is not only an indispensable handbook for communications designers but a must for architects, interior designers and graphic artists who are keen to get a better insight into this fascinating but often overlooked aspect of modern design. ukryj opis