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\n\nChapter - 00: Introduction: How will this book transform your digital marketing strategy?;\nChapter - 01: Foundations\n\nSection - ONE: Knowing your business objectives and your customer;\n\nChapter - 02: Understanding the digital ecosystem;\nChapter - 03: Integrating digital into wider...
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- Chapter - 00: Introduction: How will this book transform your digital marketing strategy?; \n
- Chapter - 01: Foundations \n
\n- Section - ONE: Knowing your business objectives and your customer; \n
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- Chapter - 02: Understanding the digital ecosystem; \n
- Chapter - 03: Integrating digital into wider organization strategy; \n
- Chapter - 04: Understanding the evolving digital consumer; \n
- Chapter - 05: Barriers, considerations and data protection in digital marketing strategy; \n
\n- Section - TWO: Integrating digital change into your wider organization; \n
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- Chapter - 06: Enabling technologies for online marketing and digital transformation; \n
- Chapter - 07: Planning your digital marketing strategy - Objectives, teams and budgeting; \n
\n- Section - THREE: Using channel strategy to reach your customers; \n
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- Chapter - 08: SEO strategy and organic techniques; \n
- Chapter - 09: Building and optimizing a winning paid search strategy; \n
- Chapter - 10: Display \n
- Chapter - 11: Tailoring your social media strategy; \n
- Chapter - 12: Marketing automation, messaging and email marketing \n
- Chapter - 13: Affiliate schemes and partnerships \n
- Chapter - 14: Lead generation \n
- Chapter - 15: eCommerce \n
- Chapter - 16: Content strategy \n
- Chapter - 17: Personalizing the customer journey and digital experience \n
\n- Section - FOUR: Conversion, retention and measurement; \n
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- Chapter - 18: Effective experience design \n
- Chapter - 19: Managing loyalty, CRM and data; \n
- Chapter - 20: Providing a smooth online service and customer experience \n
- Chapter - 21: Data analytics and reporting \n
\n- Section - FIVE: Tailoring your final digital marketing strategy; \n
- Chapter - 22: Putting together your digital marketing strategy;
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- Wydawnictwo: Kogan Page
- Kod:
- Rok wydania: 2025
- Język: Angielski
- Oprawa: Broszurowa/paperback
- Liczba stron: 424
- Szerokość opakowania: 20 cm
- Wysokość opakowania: 25 cm
- Głębokość opakowania: 3 cm
- Waga: 646 g
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