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After looking at the specific nature of services and the peculiarities of managing services, the three sides of service management are discussed extensively in this book. Concepts and frameworks are followed by case studies and examples.
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After looking at the specific nature of services and the peculiarities of managing services, the three sides of service management are discussed extensively in this book. Concepts and frameworks are followed by case studies and examples.
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- Wydawnictwo: Pearson Education Limited
- Kod:
- Rok wydania: 2013
- Język: Angielski
- Oprawa: Broszurowa/paperback
- Liczba stron: 544
- Szerokość opakowania: 19 cm
- Wysokość opakowania: 24.6 cm
- Głębokość opakowania: 2.8 cm
- Waga: 900 g
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