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This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging,...
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This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.
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- Wydawnictwo: John Wiley And Sons Ltd
- Kod:
- Rok wydania: 2006
- Język: Angielski
- Oprawa: Miękka oprawa
- Liczba stron: 384
- Szerokość opakowania: 18.8 cm
- Wysokość opakowania: 23.5 cm
- Głębokość opakowania: 1.8 cm
- Waga: 524 g
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