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Provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, this work lays out a blueprint for building a winning go-to-market plan.
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Provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, this work lays out a blueprint for building a winning go-to-market plan.
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- Wydawnictwo: Taylor & Francis Ltd
- Kod:
- Rok wydania: 2002
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 310
- Szerokość opakowania: 15.7 cm
- Wysokość opakowania: 23.2 cm
- Głębokość opakowania: 2.1 cm
- Waga: 600 g
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