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A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.
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A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.
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- Wydawnictwo: John Wiley & Sons Inc
- Kod:
- Rok wydania: 2016
- Język: Angielski
- Oprawa: Broszurowa/paperback
- Liczba stron: 640
- Szerokość opakowania: 25.4 cm
- Wysokość opakowania: 19.6 cm
- Głębokość opakowania: 3.1 cm
- Waga: 1.6 kg
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