This book offers a critical analysis of the spread of branding discourse and practice to new objects--from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the...
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This book offers a critical analysis of the spread of branding discourse and practice to new objects--from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.
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