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From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice.
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From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice.
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- Wydawnictwo: Springer-Verlag New York Inc.
- Kod:
- Rok wydania: 2003
- Język: Angielski
- Oprawa: Broszurowa/paperback
- Liczba stron: 502
- Szerokość opakowania: 15.6 cm
- Wysokość opakowania: 23.3 cm
- Głębokość opakowania: 2.8 cm
- Waga: 773 g
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