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\nThis book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the...
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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
\n ukryj opis- Wydawnictwo: Taylor & Francis Ltd
- Kod:
- Rok wydania: 2021
- Język: Angielski
- Oprawa: Oprawa twarda wypełniona gąbką
- Liczba stron: 314
- Szerokość opakowania: 25.3 cm
- Wysokość opakowania: 17.9 cm
- Głębokość opakowania: 2.4 cm
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