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Dove, Lipton, Knorr, Ben & Jerry\'s, and SlimFast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off.
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Dove, Lipton, Knorr, Ben & Jerry\'s, and SlimFast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off.
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- Wydawnictwo: John Wiley & Sons Inc
- Kod:
- Rok wydania: 2003
- Język: Angielski
- Oprawa: Broszurowa/paperback
- Liczba stron: 272
- Szerokość opakowania: 15.3 cm
- Wysokość opakowania: 23 cm
- Głębokość opakowania: 1.7 cm
- Waga: 402 g
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