Contents Introduction 7 Chapter 1 Culture: In the Thick of Things 9 Corporate culture in a nutshell 9 The Culture Map-a preview 15 Chapter 2 Organizations as Organisms 19 The secret of viability 19 The dynamic of organizational elements 31 Culture as a competitive advantage for humanity 36 Chapter 3 The Culture Map 53 Features of the Culture Map 53 The seven colors of the Culture Map 66 Hexagon perspectives 150 Chapter 4 Corporate Culture Management 155 The Culture Map Initiative 155 Business Culture Design in practice 164 Selective Business Culture Design 178 Acknowledgements 195 Notes 197 Index 207 ukryj opis