Preface: To be written by Dr. Robert Wakefield, professor of journalism at Brigham and Young University, Provo, Utah, and Gail S. Thornton, founder and communications consultant at Worldview Communications. Part I - Organizational Culture 1. Inconsistency of a solid organizational culture vs. liquid culture (theoretical studies of Zygmunt Bauman) 2. Body Media Theory: Value proposition in organizational culture 3. Reflections about archetypes in organizational culture 4. Ethics in organizations: Challenges to drive culture 5. Organizational culture in practice 6. Importance of recognition: Cultural practices to engage employees 7. Leadership Communications via theoretical basis of appreciative inquiry Part II - Leadership and Engagement 1. Internal Communications flourishes at the grassroots: Growing importance of managers in employee engagement 2. Work, motivation and wellbeing: Looking for a sustainable model 3. Leadership communications: Multiple views 4. Building confidence from the inside out: Power of influence among employees 5. Leadership communications, dialogue and communications areas: Connecting audiences to improve quality of employee communications 6. Engagement and practice of corporate values: Social use of team building 7. Employee Communications: Contributions of public relations Part III - Planning and Measurement 1. Managing Employee Communications: Role of planning and channels 2. Maturity model for communications: Paving the way for new outlook on Employee Communications 3. Planning and measurement: Propositions for strategic work in Employee Communications 4. Measurement of communications as a key factor in business strategies 5. Strategic Communications Planning: How to rethink strategic communications planning 6. Employee Communication agency: Cases and stories of successful projects 7. Simplifying communications to gain relevance in Employee Communications Part IV - Channels and Campaigns 1. Close look at channels and campaigns in several companies 2. Mobile Communications: Challenges of and reflections in an interconnected environment 3. Employee Communication strategies designed to strengthen business strategy 4. Importance of social networks in reshaping communications 5. Endotelling (newly coined word for storytelling internally) in Employee Communications 6. Teasers and leaders: Usages on employee communications campaigns ukryj opis