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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing...
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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
ukryj opis- Wydawnictwo: SAGE Publications Ltd
- Kod:
- Rok wydania: 2020
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 288
- Szerokość opakowania: 24.8 cm
- Wysokość opakowania: 17.5 cm
- Głębokość opakowania: 2.5 cm
- Waga: 650 g
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