Aims to portray the soft power of Bollywood as it offers a kaleidoscopic prism that filters the Indian cultural reality in a globalized world. This book examines Bollywood's popularity within and outside South Asia, focusing on its role in international relations.
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Aims to portray the soft power of Bollywood as it offers a kaleidoscopic prism that filters the Indian cultural reality in a globalized world. This book examines Bollywood's popularity within and outside South Asia, focusing on its role in international relations.
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