This book offers a fresh look into the communication strategy of the Egyptian Muslim Brotherhood, focusing on published periodicals, biographies and websites that represent the voice of the Brotherhood. It analyses the core mission of the Brotherhood, namely its da'wa (call) - how it is articulated and defined by the movement as an ideology and a process. Have the media represented a coherent voice of the Brotherhood? How have the media served to sustain, preserve and distinguish the movement?.It is.argued that the Brotherhood media speak with an intermittent voice and deliver an incoherent message which cannot be claimed to truly represent the heterogeneity of the group. ukryj opis