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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
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- Wydawnictwo: SAGE Publications Ltd
- Kod:
- Rok wydania: 2019
- Język: Angielski
- Oprawa: Broszurowa/paperback
- Liczba stron: 200
- Szerokość opakowania: 24 cm
- Wysokość opakowania: 17 cm
- Głębokość opakowania: 1.4 cm
- Waga: 394 g
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