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A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of `Theory\' and `Practice\' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world...
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A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of `Theory\' and `Practice\' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
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- Wydawnictwo: Goodfellow Publishers Limited
- Kod:
- Rok wydania: 2019
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 198
- Szerokość opakowania: 24 cm
- Wysokość opakowania: 16.3 cm
- Głębokość opakowania: 2.1 cm
- Waga: 458 g
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