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Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in...
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Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.
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- Wydawnictwo: Peter Lang Publishing Inc
- Kod:
- Rok wydania: 2015
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 110
- Szerokość opakowania: 15.5 cm
- Wysokość opakowania: 23.1 cm
- Głębokość opakowania: 1 cm
- Waga: 314 g
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