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Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion...
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Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process.
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- Wydawnictwo: Peter Lang Publishing Inc
- Kod:
- Rok wydania: 2011
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 239
- Szerokość opakowania: 16 cm
- Wysokość opakowania: 23 cm
- Głębokość opakowania: 1.9 cm
- Waga: 488 g
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