Chapter 1: Introduction PART ONE: ELEMENTS OF MEDIA Chapter 2: Media Technologies Chapter 3: Media Industry Chapter 4: Media Content Chapter 5: Media Users PART TWO: MEDIA, POWER AND CONTROL Chapter 6: Media as Manipulation: Marxism and Ideology Chapter 7: Construction of News Chapter 8: Public Service or Personal Entertainment? Controlling Media Orientation Chapter 9: Advertising: Emergence, Expansion and Transformation Chapter 10: Decline of the National Public: Digitalization, Commercialization and Fragmentation PART THREE: MEDIA, IDENTITY AND CULTURE Chapter 11: Media, Community and Difference: From Mass Stigmatization to Grassroots Identity Groups Chapter 12: Media, Race and Ethnicity Chapter 13: Media, Gender and Sexuality Chapter 14: Saturation, Fluidity and Loss of Meaning ukryj opis