The book intends to study and investigate the uniqueness and individuality of traditional motifs and patterns on truck art in Pakistan. Truck art is one of the most culturally celebrated art form in Pakistan, which is vibrant and loud. The beautiful poetic and chaotic designs with multicolored palettes are integrate to create something shining and elaborate, which reflects the diversity of Pakistani culture. The truck artists are in their own world and creating and expressing art out of the own passion and intuition. To preserve and create awareness about the influences of traditional motifs and patterns is to introduce a concept that will bring the Truck Art form off the roads into the lifestyle of especially the Generation Y. The book concept will also help the public to better know, understand and appreciate the worth of Pakistani traditional motifs and patterns. ukryj opis