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In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In 'The Art of Branded Entertainment' they reflect...
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In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In 'The Art of Branded Entertainment' they reflect on the winning strategies and campaigns.
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- Wydawnictwo: Peter Owen Publishers
- Kod:
- Rok wydania: 2018
- Język: Angielski
- Oprawa: Broszurowa/paperback
- Liczba stron: 320
- Szerokość opakowania: 21.6 cm
- Wysokość opakowania: 13.7 cm
- Głębokość opakowania: 2.5 cm
- Waga: 368 g
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