Baby Einstein is the world\'s leading brand focused on providing parents with the tools to inspire curiosity in preschool children. \'My First 100 Words\' is part of a novelty board book series launching in July 2021 which aims to encourage interactive learning and discovery through play and encourage STEAM exploration. Visual prompts link to new words to help recognition and develop towards school readiness, alongside flaps on every page and bright artwork combined with real life photography.