Introducing the phenomenon of sports tourism, this title helps to apply fundamental marketing principles to competitive and recreational activities. Covering participatory sport tourism, and event-based sport tourism, it includes topics as feasibility studies, advertising, media involvement,...
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Introducing the phenomenon of sports tourism, this title helps to apply fundamental marketing principles to competitive and recreational activities. Covering participatory sport tourism, and event-based sport tourism, it includes topics as feasibility studies, advertising, media involvement, recruitment, and evaluating customer satisfaction.
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