1 Literature Review.- 2 Political-Economic Transformations in China.- 3 Mapping Out The Chinese Media Landscape.- 4 Alibaba: Changing Business Cultures and Film Finance.- 5 Live Film Production Case Study - The Last Race.- 6 The Case Study of Youku Tudou.- 7 Chinese Audiences: Evolution and Change of Media Consciousness.- 8 Participatory Involvement and Focus Groups with Emerging Creative Talents.- 9 Proposal for a New Participatory Creative Production Model. ukryj opis